What's new
Recent Worldwatch updates in plain language, newest first: accounting exports, languages, inventory, catalog import, channels, the marketplace, search, tax, and contacts.
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Worldwatch's updates, newest first and in plain language. The platform you use today launched in 2026 as a full rebuild, on top of two years of infrastructure, testing, and validation that began in July 2024. This is a curated highlight reel, the changes that affect how you run your inventory, listings, and sales, not every fix.
Last updated: 29 September 2026.
September 2026
- Start a free trial and pay inside Worldwatch. Start a free trial straight from the header or a channel, and check out without leaving the platform. Your card is handled securely by Stripe, checkout is built around choosing your plan, and your trial starts as soon as your card is saved. Free trials are available on Starter as well as Dealer. See plans and billing.
- Pay in your local currency. Checkout now shows and charges prices in your own currency.
- Talk to a real person when you want to. From billing, checkout, and verification you can book a call with the team, to get set up, extend a trial, or walk through what you need to verify.
- Dealer verification, made clear. A new verification panel in your settings shows your Business and Identity status and exactly what is left on your checklist. Sign the Dealer Code of Conduct, verify more than one of your websites, and book a verification call, all from one place. See dealer verification.
- Browse the marketplace before you verify. The marketplace is now open to browse right away. Verifying unlocks the full listing details and the ability to buy and sell.
- Bring your stock in, guided step by step. A new Import watches drawer walks you through every step, and a guided scan lets you sign up by finding your shop and watch its stock land in your inventory. You can also pick the currency of the prices as you import. See bulk import from a spreadsheet.
- Build and share your own product feeds. Create your own feed for a marketplace or partner with a built-in editor, start from a template such as Chrono24, and hand over the link with a ready-made email and preview. The everyday view stays simple, with the technical options tucked behind Advanced and Configure.
- Clearer channels. Each channel tile now shows its status at a glance and turns green when it is on, with a help bar and plainer names for each source. Connecting Wristler now explains how to get your token first. See connect a sales channel.
- Record a sale even without the date. Mark a sale's date as unknown, or clear a date you had set, instead of guessing. See mark a watch as sold.
- Fill in a watch from its specification, and cleaner pricing. Pull a watch's details straight from the specification editor, and see the price excluding VAT as the main figure with the VAT-inclusive amount underneath.
- A denser, clearer Reports screen. Reports is now laid out into your counts, your key figures, and your growth, and the accountant export includes each watch's serial number. See reports and export your administration for your accountant.
- A fresh Worldwatch look. Worldwatch has a new logo, and you can now choose your own light or dark theme.
- Cookie consent. A consent card now lets you decide on analytics cookies, off until you accept.
- Smoother, safer sign-in. Passkey sign-in from autofill, two-factor setup, and a few sign-in hiccups are all fixed.
- Sell across the counter, in early access. Counter sales let you sell to a buyer standing in your shop: pick the contact and the watches, then take a card payment on a Mollie terminal or record cash, and the watch is marked sold. It is rolling out, so turn it on under Experimental in your user menu. See sell across the counter.
- Choose which photos publish to each channel. Pick which of a watch's photos go out to each channel, so a listing can show a different set per channel. See list a watch on your channels.
- Match suppliers and buyers to your contacts on import. Catalog import now has a step that matches the suppliers you bought from and the buyers you sold to in your sheet to your contacts, or creates them as new ones, so an imported history lands with the right people attached. See bulk import from a spreadsheet.
- A clearer Shopify connection. Connecting Shopify walks you through the current app setup, checks the exact permissions Shopify needs, and offers a one-click reconnect if a publish is ever refused. See connect Shopify.
- Marketplace: a Featured tab and spelling suggestions. The marketplace opens on a Featured tab, and search suggests a correction when a word is mistyped. See the marketplace.
August 2026
- Rank higher on eBay with localized item specifics. When you publish a watch to eBay, its details (movement, case and band material, dial colour, water resistance, case size, and more) now go out in eBay's own values for each of the 17 eBay marketplaces, in that country's language. That matches eBay's own filters, so your listings surface in more filtered searches and comparison results, in front of more buyers. New listings get this automatically, and existing ones pick it up when you next edit them. Water resistance shows in clean units too, for example 300 m for a 30 bar watch, consistently across eBay, WooCommerce, and Shopify. See selling on eBay.
- Connect more than one store per channel. Each connection is now its own store, so you can connect several eBay or Shopify stores at once. Choose the marketplace when you connect an eBay store, publish to and manage each store from the watch's item page, and see revenue broken down by store, never mixed across currencies. See selling on eBay.
- Cleaner eBay publishing. Publishing to eBay is tidier: pick your delivery policy per listing, see shipping services under their real eBay names and only the ones your location can use, find an Advanced tab in eBay settings, and get a reminder to re-publish after a VAT or margin change. See selling on eBay.
- Manage your own tax profiles. Set up and edit your tax profiles yourself, and Worldwatch offers only the tax schemes your jurisdiction actually runs, so you can't pick one that does not apply.
- Tune how a website channel crawls. Adjust the crawl settings on a connected website source so imports pick up your stock the way you want. See import from a website.
- Clearer connection errors. When a channel connection fails, you get plain-language copy that explains the specific problem instead of an error code.
- Money always in your currency. Dashboard figures render in the currency you chose, consistently across the app.
July 2026
- Worldwatch, redesigned as your single source of truth. The complete redesign of Worldwatch is live. One clean record per watch now runs your whole business: hold your inventory, list it across every channel and the marketplace, track acquisitions, margins, and tax, keep your contacts, and hand your books to your accountant, all from one place. The updates below are part of this release.
- Reports: net profit and dashboards you build. Reports now shows your realized net profit as a hard-money figure, lets you build your own dashboards from drag-and-drop widgets and templates, and exports a styled multi-sheet file for your accountant. See reports and export your administration for your accountant.
- A live preview of your public profile. Edit your public dealer profile with a live preview of the page buyers see, and edit contact fields inline. See your public dealer profile.
- Hand your accountant a ready-made file. Reports now exports a full administration file, as Excel or CSV, for any period you choose. It is one row per watch with purchase, sale, VAT, margin, and profit, in the language and currency you pick. See export your administration for your accountant.
- Auto-translated listing descriptions. A listing description can be translated automatically, so it reads correctly for buyers in another language.
- Set the tax scheme on a listing. Choose the margin scheme or standard VAT per listing, with a sensible default, so tax is handled correctly when you publish. See sell at a different price on each channel.
- Reports refinements. The period picker groups quarters by year so a range is easier to pick, tables read more cleanly, and the sold-watch filter and contact editing are fixed.
- Worldwatch now speaks your language. The dashboard, marketplace, and settings are translated into Dutch, German, French, Italian, Spanish, Portuguese, Polish, Swedish, Danish, Norwegian, Finnish, Japanese, and Chinese (Hong Kong), each with regional variants and local number, date, and currency formats. Open Settings → Language & region to switch the interface language yourself, on desktop or mobile.
- Sort and filter inventory by age and date. Sort your stock from newest to oldest by how long you've held it, and filter by acquisition or sold date range. Imported watches now show their stock age too. See manage your inventory.
- Tax-aware mark as sold. Recording a sale now sets the sale price with its tax handling in one step, so your margins and reports stay accurate. See mark a watch as sold.
- Marketplace and contact polish. Reference numbers get their own line on marketplace result cards, the sold-to contact stays attached after you save a watch, and crowded transaction tables read cleanly again.
- Connect your Shopify store. Shopify connection is live: link your store with your own custom-app credentials and publish watches to it. The full step-by-step guide, with a screenshot for every step, is here in the help center. See connect Shopify.
- AI copywriting in your brand voice. Set your tone, language style, keywords, and reference copy (or auto-detect them from your website) so AI-written listing copy sounds like your shop. Find it under Settings → Brand Voice.
- Catalog import, refined. Import from a spreadsheet, website, or feed with editable acquisition details in the review step, Excel (XLSX) support, importing sold and archived status, and the option to stop AI enrichment without cancelling the whole import. See bulk import.
- Track off-platform sales. Record watches you sold outside Worldwatch (in person, on Instagram) so your margins and dashboard metrics stay accurate. Sold and disposed watches are now hidden from the default inventory list.
- Richer contacts. A contact shows the value you've supplied, consigned watches, and off-platform sales, with self-healing totals. See contacts.
- Search and marketplace. Newly listed watches appear at the top of the latest listings; a partial reference like
168.009finds168.009/168.017; price filters respect the listing's currency; dealer logos show on listings; refreshed marketplace design. - Clearer add-a-watch. When AI can't identify a watch from your photos, you get a clear prompt to retry or enter details manually, instead of a blank form. Dashboard table text is a step larger for readability.
June 2026
- Shopify connection improved. Connect Shopify with your own custom-app credentials. See connect Shopify.
- One sale delists everywhere. A sale on any connected channel marks the watch sold and unlists it from your other channels, so you can't double-sell.
- Smart marketplace search. Free-text queries are parsed into structured filters, and search became case-insensitive.
- Marketplace pages. Brand pages, a related-listings strip on the watch detail page, a specifications and seller's-notes section, and cleaner dealer pages.
- Full watch specification editor. A sectioned editor with a scroll-spy rail covering every watch attribute, plus a single unified add-watch form.
- Connect channels inside the import wizard; redesigned buy/sell order drawers; Wristler and Shopify publishing available on more plans.
May 2026
- Import from any website. Website crawling joined file upload and feeds as an import source, with live scan progress and AI attribute mapping. See import from a website.
- Marketplace and global search. A new marketplace search and dashboard-wide global search, a mobile-responsive header, and condition and delivery contents on the product page.
- Inventory image management. Drag-and-drop image upload, inline photo management, reordering by dragging, archive and delete from the drawer, and price per channel in the grid.
- Two-factor authentication. Optional TOTP two-factor sign-in, plus a redesigned sign-in and sign-up.
- Unified, always-editable contact drawer.
April 2026
- New channels: Bezel and Wristler. Feed-based integrations for both, plus connection testers for eBay and Shopify. See connect Bezel and connect Wristler.
- Tax and margin foundations. Dealer tax profiles, a composable tax engine, per-transaction tax metadata, and exchange-rate capture: the groundwork behind the margin scheme and VAT handling on acquisitions.
- Acquisition and disposal model plus location tracking for each watch. See record an acquisition.
- eBay listing templates. A template picker with styling controls and configurable photo galleries.
- AI features. AI watch recognition from photos and AI-assisted listing copy.
Earlier in 2026
The rebuild came together in the first quarter: accounts and sign-in, the dealer dashboard, inventory, and the marketplace, rebuilt on the foundation below and shaped by a lot of direct dealer feedback. Much of what you see above started as something a dealer asked for.
2024 to 2025: building the foundation
Worldwatch started in July 2024. The two years that followed went into the infrastructure, testing, and validation the platform now runs on: the data model behind one clean record per watch, the channel integrations, and the reliability work the 2026 rebuild stands on. Most of it never appears in a menu, and that is the point. It is what makes everything above dependable.
Missing something?
Don't see a channel you use, or want a feature that isn't here yet? Request a channel or contact us.